Honestly we've been so heads-down the last 6 weeks that we haven't been shouting about it nearly enough. So buckle up, because
there's A LOT to get through. Let's go!
A WHOLE NEW WORLD — MULTI-LINGUAL MAKE ME A COCKTAIL
This is THE big one. We've gone fully multi-lingual!
The site now properly speaks English, German, Spanish, Brazilian Portuguese, French, Italian, and Dutch — and we don't mean a half-baked Google Translate slapped over the top. We mean proper, deep, SEO-friendly, controller-level translations all the way down through the site. Every cocktail, every ingredient, every breadcrumb, every meta tag.
If you're a non-English speaker — please go and have a play, and let us know what you think (and shout if anything reads weirdly!).
A FASTER, FAR LEANER SITE
We then turned our attention to speed, because nobody likes a slow website.
  • A whole new caching layer (cocktail caching, middleware caching, Redis tweaking — the works)
  • MyBar specifically had a chunky speed overhaul
  • A proper Horizon supervisor setup so our background jobs aren't fighting each other
  • Upgraded our search cloud index
The result — pages that already felt snappy now feel instant. We're really proud of where the speed sits now.
A HUGE STACK UPGRADE
Whilst we were under the bonnet anyway, we did a massive modernisation pass. New dependency bumps across the board, a full migration of our component system to a cleaner single-file setup. None of this is visible to you (which is kind of the point) — but it means we can build new features faster, more reliably, with fewer bugs. Boring but necessary, and a LOT of it!
OUR NEW SEO & ANALYTICS BRAIN
This one's a bit more behind-the-scenes but it's already paying off massively.
We've spent 10 weeks building out a proper analytics + findings platform for ourselves. Think of it as a dashboard that tells us when something on the site is broken, slow, ranking badly, indexed wrongly, or just plain underperforming — and then gives us a one-click "briefing pack" to go and fix it. Reliability, performance, growth SEO, indexation, competitor intelligence, conversion, content production — every pillar covered.
It even has an agent remediation pilot built in, so some of the smaller fixes can be done semi-automatically. Wild stuff.
What it means for you — fewer broken pages, faster pages, better content, faster.
NEW APP API & MOBILE WORK
Lots of API endpoint work shipping in the background ready for the app side of things — including the new MyBar resource which is laying the groundwork for the next big app push. Cancel protection, social auth refinements, rate limiting, the lot.
BITS AND BOBS
A few smaller goodies sprinkled throughout —
  • Hero choices on cocktails
  • Audio work on recipes
  • Featured videos
  • Recipe drop / new recipes added
  • Sitemap improvements
  • A bunch of breadcrumb and locale-handling fixes
  • Lots of little UX polish on briefing/findings views
TLDR
The site is now multi-lingual, MUCH faster, on a freshly-modernised stack, and we've got a brand new analytics brain making sure things stay that way. The next few months are going to feel really, really good.
As always — go have a play, shout if you spot anything weird, and happy mixing all!