We created our amazing Cocktail Creator a good 6-7 months ago (at least), and have refined it since then with new themes, the options of styles, and refined AI stuff to make it even more powerful. We also opened it up to allow non-registered members to use it to a certain degree (read - 2 times).
But it was always nagging us that the page didn't quite 'sell' itself when you first hit it. New users could have been confused or not really understood what it was about (and it lacked a heap of SEO that could help). So yesterday we fixed that and just gave it a bit of TLC when you first opened it up. Better heading structure, more explanatory text, and some subtle iconography to help users. We love the new look, and don't think its distracted from the usability at all. Go us