Incremental tweaks

We've ran the site through the wonderful ScreamingFrogSEO tool and found a host of small little tweaks. Most of this you won't notice and are, as the name suggests, SEO tweaks. But some were great little finds like large file sizes on some pages (we forgot to convert some large PNG's to avif for example) and some inline width / height attributes to help with layout shift.

A good hour well spent if you ask us, we love these small tiny site wide tweaks. A host of papercuts!